Money. It is involved in many aspects of life. From medical treatments to the building of a house or property. To eat food, and to pay for services. For everyone, having a stable form of income is pretty much necessary, and it is the same when we talk about sports teams.
When we ask someone about how much they think a football player earns, most of the time people would say they earn a lucrative amount of money. On many occasions, that is the case, but it depends on many factors, and one of them is the presence of their team in the market, and how much money flows in the events they are involved in.
Yes, they receive a salary that is affected by their performance at the sports they practice, and although individual performance might be considered on certain occasions when it comes to the salary, it is mostly decided by the team’s performance and whether they won or lost a match.
However! Another big aspect that decides the amount of money flowing towards a team, is its presence in the market and how well it is perceived by something we know as sponsors.
In this article, we will discuss some of the ways a sports team can increase its commercial presence, how sports team banners can help during the process, and why sponsorship is so important for a team to increase its finances.
The Reputation of the Team
A big important aspect to consider about teams is their reputation among the community of the sports they take part in. This decides how many sponsoring contracts they might receive, which directly translates into more income and goods.
For example, when we talk about soccer, teams like Real Madrid, Manchester United, AC Milan, FC Barcelona, Arsenal, are among the most famous ones. Each sport has influential teams most brands and fans talk about, and whenever they have a chance to enter the field, sponsors take advantage of it.
Most of the time, though, the reputation of a team is decided by their performance and skills. Very good teams get to receive lots of attention because of outstanding plays, good equilibrium between their players, balanced calls, and good decision-making skills.
This increases the attention teams receive from potential sponsors, thus, increasing the likelihood of receiving goods or money from them. If you check this article, there’s a segment that talks about eSports, something very new which has been gaining a lot of popularity in the last couple of years.
This type of sports team is involved in eSports which is completely focused on competitive video games, and a very important aspect of receiving a sponsorship is having a good online presence and a fair noticeable reputation among the community of games involved in the competitions.
Why Sponsors Care About Reputation
The more reputable a team is, the more attention it tends to receive from the media involved in the sport, as well as by the fans and the internet.
Social media like Reddit, Facebook, Twitter, and Youtube also spreads their presence even more thus creating a pretty reliable cycle of information. This cycle is then kept alive by those who become fans of said teams while keeping the flow of information going.
The main objective of sponsorships is to increase people’s awareness of the brand that is hiring the team for marketing, either by showcasing a logo or distributing products used by the team, products that will be looked at by thousands of people at times.
But nowadays, there are many forms of sponsorships, each one aiming to fulfill the same goal, but with different methods.
Types of Sponsorships
With the rise of the internet and how sports are now enjoyed, some drastic changes have been made to the way sponsorships work. A good example of this can be read over here https://smallbusiness.chron.com/advertising-sponsorships-work-69965.html, but we will discuss some of the most commonly found ways of sponsorships now that people rely more on the internet, even more considering the whole quarantine situation.
Team banners are among the most used form of sponsorship, due to the fact that they are fairly inexpensive, and can receive a lot of attention regardless of the type of event. They can be used to market brands, products, and services, and also increase the visual awareness of a sports team.
They are among the most reliable forms of sports marketing, and it is used in events non-related to sports as well because of their efficiency.
Another aspect of sponsorship is that, at times, brands not only give monetization but also goods so the teams can use them and talk about them, which increases the number of potential customers that might get interested in them.
This is a very big team in the eSports community since they can receive a lot of attention if famous teams and players use goods like mice and keyboards, but when it comes to regular sports, there’s also a lot of goods that can be provided, like water bottles and clothing pieces.